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The AAFCO Name Game: 5 Ingredient-Naming Mistakes That Trip Up Pet Food Brands

Jul 20th, 2026
The space between what an ingredient feels like and what AAFCO requires you to call it, is where a lot of pet food brands get tripped up. AAFCO doesn't let brands describe ingredients however they like, however evocative or accurate the language might feel.
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Bowl of raw pet food ingredients—salmon, chicken, egg, and greens—surrounded by a dog's paws, promoting a blog post on AAFCO ingredient-naming rules for pet food labels.

“Chicken for Dogs” Requires 95% Chicken. “With Chicken” Requires 3%. Here’s What Every Pet Food Brand Needs to Know.

Jun 15th, 2026
There are four AAFCO naming standards — the 95%, 25%, 3%, and Flavor rules — that govern exactly how much of a named ingredient must be present in a pet food product based on how that ingredient appears in the product name. And these rules are enforceable.
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AAFCO pet food naming rules — 95% rule, 25% rule, 3% rule, and flavor rule explained for pet food brands

Why We Upgraded The Pet Food Compliance Hub + How The New Features Save You Time & Stress

Feb 9th, 2026
As our clients’ teams grew and product lines became more complex, we saw ways we could make our already-good online portal even better.
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Extended Producer Responsibility for Pet Brands: Costs, Packaging Changes & How to Get Ahead

Dec 17th, 2025
As extended producer responsibility laws expand, brands are realizing they need to understand what EPR actually requires and how it will impact packaging, costs, and retailer expectations.
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Take This 2-Minute Quiz To Avoid Expensive Labeling Mistakes

Aug 28th, 2025
2 minutes could save you thousands of dollars and weeks of stress.
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