The NASC is genuinely valuable and worth understanding but one of the most common misconceptions we hear from pet food and supplement brands at every stage is that NASC is some kind of government or regulatory body overseeing the industry. It isn't and understanding the difference could save you from a costly compliance gap down the road.
Our friends at the Norton Rose Fulbright law firm are sharing their legal expertise: What’s changing, what’s coming, and why brands can’t afford to “wait and see.”
Think of this as your friendly, plain-English rundown of the big updates (with zero legalese).
In the U.S., it’s usually the manufacturer or brand owner who holds the responsibility.
In the UK/EU, it’s the importer, but your reputation is still at stake if things go wrong.